Our Story: The Power of Boricua Pride
This is not just my story—it’s our story. For generations, Puerto Ricans have defied limits. We’ve transformed global stages with rhythms that make the world dance, dominated courts and fields with unyielding grit, and built businesses that redefine what’s possible. Yet beneath these triumphs lies a truth we all feel: Our potential is still untapped. There are artists, innovators, and visionaries among us whose talents remain hidden, waiting for a platform to ignite change. This is where our journey begins.
Why Boricuas Incorporated?
I founded Boricuas Incorporated because I believe in a simple truth: When we invest in ourselves, we become unstoppable. This isn’t just a brand or a business—it’s a movement. A movement to unite our diaspora, amplify our voices, and channel our collective power into sustainable growth. Think of it as a cultural ecosystem: every product sold, every story shared, and every dollar reinvested becomes fuel for Puerto Rico’s rebirth.
How It Works: Pride in Action
Here’s the blueprint:
Wear Your Heritage: Every t-shirt, hat, and poster I design is a love letter to Puerto Rico. These aren’t just products—they’re symbols of identity. A flag on a hat becomes a badge of courage. A Taíno-inspired graphic on a clock transforms into a daily reminder of our roots.
Profit with Purpose: For every $100 in profit, 15% goes directly into entrepreneurial and advanced computer courses for Puerto Ricans—no compromises. This isn’t charity; it’s a revolutionary reinvestment model. Imagine empowering a young San Juan entrepreneur with essential business skills or equipping a Ponce-born student with advanced tech education. That’s the impact of a single purchase.
Build Together: This is just the start. My vision? A future where Boricuas Incorporated grows into a network of Puerto Rican-owned ventures—tech hubs, co-ops, cultural centers—all funded by us, for us.
Why This Matters
Puerto Rico’s strength has always been its people. But too often, our brightest minds leave the island, and our communities lack the resources to thrive. This cycle ends when we become our own solution. Investing in Boricuas isn’t just about money—it’s about pride, legacy, and self-determination. When you support this movement, you’re saying:
“I believe in our artists.”
“I trust our entrepreneurs.”
“Our culture is worth fighting for.”
Join the Movement
Whether you’re in Mayagüez or Manhattan, this is your call to action:
Buy with Pride: Each purchase plants seeds for Puerto Rico’s future.
Share Your Gifts: Are you a designer, storyteller, or engineer? Let’s collaborate.
Demand More: Challenge others to invest in Puerto Rican talent.