Boricuas Supporting Boricuas: Why Buying from Our Own Matters

Introduction:

The Power of Our Dollar

Imagine if every Boricua, from the streets of San Juan to the neighborhoods of New York, spent their money within our own community. What if, instead of handing our hard-earned cash to big corporations that don’t reinvest in us, we chose to support Boricua-owned businesses?

The truth is, every dollar we spend is a vote. We either vote for businesses that enrich others or for businesses that strengthen our own people.

Right now, our money leaves our communities too quickly. We work hard, get paid, and then spend that paycheck at stores, brands, and companies that take our money and never give back. This cycle keeps us dependent, struggling, and always behind.

But when we buy from our own, we create jobs, opportunities, and wealth that stays within our people. It’s time for Boricuas to wake up and realize our economic power.

Let’s break down why supporting Boricua-owned businesses is not just a good idea—it’s a necessity for our survival and success.

How Economic Power Strengthens Communities

Think of a community like a house. If the foundation is weak, the whole structure collapses. Our economic foundation is weak because we don’t control enough businesses, industries, or wealth.

What Happens When We Spend Money Outside Our Community?

🚫 Jobs disappear – Because we aren’t creating our own.
🚫 Wealth leaves – Because our money goes to people who don’t invest in us.
🚫 Dependency grows – Because we rely on outsiders to “bring jobs” instead of creating them.

What Happens When We Spend Money Inside Our Community?

✅ Jobs are created – More Boricuas get hired and paid well.
✅ Wealth circulates – That money stays in our community and funds other businesses.
✅ Power shifts – We are no longer begging for opportunities; we are building them.

💡 Example: Imagine if 100,000 Boricuas each spent just $20 a month at a Boricua-owned business. That’s $2 million every month staying within our people. Now imagine that over a year—$24 million circulating among us!

That’s how economic revolutions start.

The Impact of Buying Boricua-Owned Products

Buying from our own isn’t just about helping small businesses—it’s about shaping our future.

1. Every Dollar You Spend is an Investment in the Future

When you buy from a Boricua business, you’re funding someone’s dream, helping them grow, and allowing them to hire more Boricuas. That means more opportunities for our youth, families, and future generations.

Example: A Boricua owns a T-shirt brand. If we all buy from them instead of a major corporate brand, they can expand, hire, and reinvest in their community.

2. We Keep Our Culture Alive

Puerto Rican culture is rich, creative, and unique, but if we don’t own businesses, our culture gets commercialized by outsiders. Supporting Boricua-owned brands means we control our own narrative.

Example: Major brands sell “Puerto Rican-themed” products, but they aren’t owned by Boricuas. Why give them our money when Boricua designers, artists, and creators are making authentic products that represent us?

3. We Create Generational Wealth

Other communities pass down businesses from generation to generation. That’s why their kids start off ahead—because their parents built something for them.

If we don’t support Boricua-owned businesses, we kill opportunities for the next generation.

Example: A Boricua restaurant owner grows a small café into a chain, then passes it down to their children. That’s legacy wealth—but it only happens if people support them instead of spending at chain restaurants.

How to Create a Local & Global Network of Boricua Businesses

A single business can only do so much. But a network of businesses working together? That’s unstoppable.

Step 1: Find Boricua-Owned Businesses

Start by actively searching for Boricua-owned brands. Some ways to do this:
✅ Use social media (Instagram, Facebook, Twitter) to find Boricua entrepreneurs.
✅ Check local farmers’ markets, pop-up shops, and street vendors.
✅ Search online directories and business listings featuring Boricua brands.

Step 2: Promote & Support Them

✅ Share their businesses on social media.
✅ Leave positive reviews on Google and Yelp.
✅ Tell friends & family about them—word of mouth is powerful.

💡 Example: If you buy from a Boricua coffee brand, post a picture of your morning cup and tag them. One post can introduce them to hundreds of potential customers!

Step 3: Build Business Partnerships

Boricua business owners should support each other, not compete. If you own a T-shirt business, collaborate with a Boricua-owned printing company. If you run a café, sell Boricua-made pastries.

💡 Example: A Boricua graphic designer teams up with a Boricua clothing brand to create unique Puerto Rican-inspired designs. Now, both businesses grow together.

Step 4: Take It Global

Puerto Ricans live all over the world—NYC, Orlando, Chicago, LA, and beyond. We need to connect across borders and build an international economy that benefits all Boricuas.

🔹 Support Boricua-owned e-commerce stores.
🔹 Buy from Boricuas in the diaspora and back home.
🔹 Promote Boricua-owned brands everywhere we go.

The goal? A global Boricua economy that is self-sufficient and powerful.

Boricuas Incorporated’s Vision for Self-Sufficiency & Economic Independence

At Boricuas Incorporated, we believe that economic independence is the key to true freedom.

We don’t want to depend on others for jobs, investments, or opportunities. We want to create our own, control our wealth, and reinvest in our people.

What We Stand For:

🔥 Ownership over dependence – We must build, not beg.
🔥 Community over competition – We must uplift, not undercut.
🔥 Generational wealth over short-term gains – We must think about our kids, not just ourselves.

This movement isn’t just about selling T-shirts, services, or products—it’s about shifting an entire economic mindset.

If we don’t start buying from our own, we will always be at the mercy of outsiders.

Conclusion: The Time to Take Action is NOW

Boricuas, the power is in our hands.

💡 Every dollar spent is a vote—where will you cast yours?
💡 Every business supported strengthens the next generation—will you be part of that change?
💡 Every collaboration, partnership, and investment we make brings us closer to economic freedom.

We are not just workers. We are creators, innovators, and business owners.

The future of Puerto Rican wealth depends on what we do today.

So let’s stop waiting and start building.

Boricuas Supporting Boricuas—because when we rise together, we win together. 🚀🔥